03.2026

Club Culture

(VISUAL DIRECTION) (IDENTITY SYSTEM) (CAMPAIGN)

Readers, drivers, makers, eaters, ravers, shoppers. The House of Clubs creates a cultural platform where different communities, subcultures, and creative voices coexist through a shared visual language.

New identity system built for seasonal fashion storytelling, creating a recognisable platform for new arrivals, emerging designers, and evolving fashion perspectives.

What does it truly mean to live for 100 years? A cinematic exploration translating time, generations, and the beauty of life into a visual identity across four chapters.

Two iconic identities brought together through a shared festive world, translating storytelling and distinctive brand character into an immersive customer experience.

Cultural fascinations transformed into certified obsessions through a playful campaign language inspired by collecting, documenting, and discovery.

A visual exploration of the relationship between material, movement, and transformation, translating the philosophy of Record. Unfold. across selected design materials for emerging fashion label Sieriz.

Inner beauty expressed through the balance of fluidity, strength, and individuality, shaped into a refined visual mark for a contemporary womenswear brand.

The identity and curatorial philosophy of a Shanghai-based lifestyle space expressed through a curated visual narrative.

Lovers, Mothers, Fathers, Family, and Friends. Make life a little brighter with a Selfridges celebration.

(ART DIRECTION) (VISUAL IDENTITY)

A self-initiated platform concept exploring the invisible threads connecting ideas, narratives, and creative practices through an evolving experimental language.

The iconic yellow identity extended into a new coffee experience, exploring how brand language can transform a physical retail touchpoint.

A festive visual world built around the spirit of ‘More the Merrier’, translating maximalist celebration and playful energy into a bold visual narrative.

01.2024

The Proto Papers Vol_8

 (EDITORIAL DESIGN)

A curated guide to what’s shaping London and beyond, spanning art, design, food, film, travel, and cultural experiences.

Selected work developed within the Axel Arigato brand team, exploring the evolution of its visual language across digital, print, social, and retail experiences.

Exploring self-identity through the visual language of digital reproduction, questioning authenticity, authorship, and the evolving relationship between the self and its digital presence.