translating perspectives into non-linear visual narratives that shape cultural experiences.
03.26
Club Culture
(Visual Direction) (Identity System) (Campaign)Readers, drivers, makers, eaters, ravers, shoppers. The House of Clubs creates a cultural platform where different communities, subcultures, and creative voices coexist through a shared visual language.
04.26
New Season
(Visual Identity)
New identity system built for seasonal fashion storytelling, creating a recognisable platform for new arrivals, emerging designers, and evolving fashion perspectives.
09.25
New Age
(Film Graphics) (Visual Identity)
What does it truly mean to live for 100 years? A cinematic exploration translating time, generations, and the beauty of life into a visual identity across four chapters.
11.25
A Most Magical Christmas
(Visual Direction) (Campaign)
Two iconic identities brought together through a shared festive world, translating storytelling and distinctive brand character into an immersive customer experience.
03.25
Selfridges Obsessions
(Visual Direction) (Identity System) (Campaign)
Cultural fascinations transformed into certified obsessions through a playful campaign language inspired by collecting, documenting, and discovery.
2023-2025
Record. Unfold.
(Art Direction) (Brand Identity) (Web Design) (Packaging) (Editorial)
A visual exploration of the relationship between material, movement, and transformation, translating the philosophy of Record. Unfold. across selected design materials for emerging fashion label Sieriz.
09.25
Immune System
(Brand Identity) (Monogram Design)
Inner beauty expressed through the balance of fluidity, strength, and individuality, shaped into a refined visual mark for a contemporary womenswear brand.
06.25
Veenue Brandbook
(Editorial Design)
The identity and curatorial philosophy of a Shanghai-based lifestyle space expressed through a curated visual narrative.
2025
Selfridges Celebrates 2025
(Creative Direction)
Lovers, Mothers, Fathers, Family, and Friends. Make life a little brighter with a Selfridges celebration.
2023-2024
Continuus Space
(Art Direction) (Visual Identity)
A self-initiated platform concept exploring the invisible threads connecting ideas, narratives, and creative practices through an evolving experimental language.
A self-initiated platform concept exploring the invisible threads connecting ideas, narratives, and creative practices through an evolving experimental language.